Entreprenuer in Focus

J Manikandan, Chief Executive of Sri Krishna And Co (SKAC)

Sri Krishna And Co (SKAC) is a pure edible oil manufacturer based in Chennai. Established in 2016, the company has swiftly understood the need for the sufficient environment for proper processing and within a couple of months had restructured itself to cater its future needs of the market. With the able leadership of J Manikandan, the company has able to achieve a strong base in manufacturing adhering all its quality standards. As his work involves procuring first quality raw materials directly from farmers, grinding and other processes for extracting the oil, he remains uncompromised on the quality of products and the processes.

It is always tough to establish an edible oil company, with big players already in the field, it takes time, blood and a lot of inputs. But with the strong executive skills of the Manikandan, the company was able to remain strong despite stiff competition. One of the key qualities of the Manikandan is his strong personality which is good at bringing others along plan and executes the processes through disciplined communications and influencing strategies. Though one could argue that the company's business is currently having a very low turnover, it has grown dramatically from 40 litres per month around 2 years back to 250+ litres per month in the categories of ground nut oil, coconut oil and gingelly oil all put together.The key to an FMCG company's success, apart from great products, is a robust production and distribution, and that is exactly what Manikandan has been focusing on. With his leadership, the company currently aims to increase the production 7,500 litres per month.

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