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Business Proposal

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Education builds the man so it builds the nation. Today we (Indians) claim to be the biggest human resources supplier for the world, but are we concerned what quality of human capital we are building and for whose needs? This importance of education is basically for two reasons. The first is that the training of a human mind is not complete without education. Education makes man a right thinker. It tells man how to think and how to make decision.

What is the importance of developing job skills?

This is an excellent question. Simply put, it is very important to develop job skills. No skills equal few jobs; few job opportunities equal lower earnings, etc. One obvious way to obtain skills in an environment of rapid technological change and increased global competition is to get education. Innovations in the workplace are changing the demand for the types of skills needed on the job, which in part explains the differential effects on workers. Survey shows that "There is no dearth of JOB, but there is dearth of Skills"


One of the most important Skill sets that one can possess in today's global economy is the knowledge of excellent Oral and Written communication skills in English. This knowledge is important since countries are becoming globally integrated and coupled with each other at all levels - cultural, social and trade and business. This integration can only happen when the language spoken is the same. As per the International Publication ECONOMIST, India has multiple languages. Out of these, English is the only Language understood all over India. 20 - 25 % of the World speaks and writes English. On the Web and Internet, the big winner is English. .

International Language:

While English is not the most widely spoken language in the world when you look at it in terms of the number of native speakers, it is the world's most prominent language. While a larger number of people speak Chinese, that language is largely confined to China. English on the other hand, is spoken around the world. It has been estimated that out of the roughly 6 billion people that are alive today about 350 million speak English. When you look at the importance of English for International Business, you must look at more than just the number of people who speak it. You must also look at what the language is used for. In many countries where English is not the native language, you are considered highly educated if you can speak the language properly. You will be presented with a number of career opportunities. When you learn how to speak English, the opportunities are limitless. English is the today's language, the language of business, the language of communication and the most important the language of success. If you want to succeed in today's competitive and globalize market, one need to communicate smoothly, tactfully in English.

Call Centers in India:

Call center is a centralized office used for the purpose of receiving and transmitting a large volume of requests by telephone. A call centre is operated by a company to administer incoming product support or information inquiries from consumers. Outgoing calls for telemarketing, clientele, and debt collection are also made. In addition to a call centre, collective handling of letters, faxes, and e-mails at one location is known as a contact centre. A call centre is often operated through an extensive open workspace for call centre agents, with work stations that include a computer for each agent, a telephone set/headset connected to a telecom switch, and one or more supervisor stations.

Having a call center in India is the norm for several global companies today. In order to meet the growing international demand for cost-effective, customer-oriented call centers, many organizations worldwide are outsourcing these services by setting up call centers in India. But what makes call centers in India such an attractive option? The country has intrinsic strengths which make it a major success as an outsource destination for call center work:

- A booming IT industry, with IT strengths recognized all over the world.

- The largest English-speaking population after the USA.

- A vast workforce of educated, English-speaking, tech-savvy personnel: A boon in a high-growth industry faced with a shortage of skilled workers.

- Cost-effective manpower

How large is the call center industry in India?

India's call center industry accounts for a quarter of all software and services exports from the country, according to industry association Nasscom and Indian call centers employ 560,000 professionals. Daimler-Chrysler, British Telecom, Barclays Bank, HSBC, Honeywell, Aventis, and several others have come to India while the old timers of GE, British Airways, Citigroup, Amex, and others have been around for a decade. Retail:

Retailing in India is witnessing a huge revamping exercise. India is rated the fifth most attractive emerging retail market: a potential goldmine. Started with 25 operational malls in 2003 it has grown to over 500 malls by March 2008. By 2010 India will need an additional retail floor space of 200 million sqft. The huge Indian middle class is estimated to grow over 75 crore in the next 5 years making India one of the largest consumer market of the world. Around more than 22 million employee are in demand in Indian retail market which is absorbing utility more than USA. Only 15 % of the demand for trained manpower in the organized retail sector is employable.


The Franklyn Institute of Language with the brand name Franklyn started its journey in May 2005 with 6 students with the vision "to make everyone dream in English". Franklyn has transformed itself to a Private Limited Company with effect from 1st April 2007. To enhance the quality of placement to it students and for providing placement consultancy, Franklyn has started its placement firm "FRANKLYN MANPOWER".

Franklyn, already trained more than 5000+ students, already placed more than 600+ students, is the first institute in India who is giving Rs 10,000/- salary Guarantee with its courses .This fact alone has weaved dreams in the budding minds of the candidates to start a career with flying colors. With employable training and Placement, Franklyn is eying an all India Presence with more than 400 training institute and 70 offline Placement offices, which will be giving entire India training and placement consultancy solutions to Individuals, SME, Corporate and MNC. For rest log in to www.franklyn.in

Franklyn Advantage Courses: (Brochure is enclosed for more details)

100% Job Guarantee

Franklyn provides 100% placement guarantee to all those candidates who opt for Job Guarantee courses. This is a specific facility which is given to all the students of Job Guarantee (J.G.) Courses in Franklyn. Franklyn has its own job portal www.franklynmanpower.com, through which anyone can apply for Jobs online.

Franklyn@ Finishing Schools

Schools and colleges are seeing a rapid change with their curriculum incorporating a few periods for spoken English and Call Centre Training. Popularly known as Language programs, over 500 reputed education institutions have introduced in their time-table, language laboratories and programs for students of various grades. It's rather tough for an average Indian student with multiple degree certificates to take on the world, if he/she is not proficient with conversational English. Franklyn is the first institution in the city to introduce the School and College Language and Call Centre Training programs. (Brochure is enclosed for more details)

Franklyn Direct Placement

People have a misconception that there is a dearth of job. The reason why youngsters are very much bewildered about their employment even after being academically strong. Moreover they are much more confused about the perfect way of job hunting as per their own skills. In Contrary to it, there is a huge requirement for manpower demanded by the job market and different industry. So to utilize the best of the situation, Franklyn has come up with the unique concept of "Direct Placement", where the skilled job seeker will be placed directly in different companies and industry through Franklyn placement department. The mass placement procedure demands for strong database (pool of place able candidates) which paper advertisement, job portals or other medium cannot quench. So to avoid the haywire, the effort of collecting database will be shouldered by Franklyn's centers and further will be headed by the Head Office. The fruitful result will not only give the placement solution to the youngsters but will create a good brand name for "Franklyn". The whole process actually does not demand for any heavy expense. On the contrary the proper coordination will fetch revenues both for Franklyn franchisee and franchisor.

ERP Based Management

Franklyn has a strong I.T based ERP software which manages and control its entire Management and centers. ERP is online which can be accessed anywhere anytime.

Trinity College London: is providing accredited certification in ENGLISH LANGUAGE in association with FRANKLYN

ICICI Bank: Franklyn has tied with ICICI BANK for providing EMI facilities on its courses to the students

Franklyn Plus Factors

English Club: English Club is the environment other than the class where the students are given practice. This is the place where the students can converse, chat with their batch mates, read books, build their fluency etc.

Voice Lab: Voice Lab is designed for the students to record their voice, so that they get the desired neutral tone, voice modulation, perfect pronunciation etc.

ISO 9001:2000 Institute: Providing Quality Education, Quality Study material and Quality Management system Audio/Video Courseware: All Courses are conducted through digital Audio/Video system which makes the course enjoyable and interesting for students. Floor Training: This facility allows BPO & Retail students to get practical hands on experience of working in Call Centre & Retail Industry.

Regular Workshop and Seminar

Low Faculty: Student Ratio.

Life time membership of English Club and Voice Lab

Library books sponsored by Orient Longman (Publisher)

Site location

The centre should be located at a prime locality (preferably on the main street) suitable for the kind of business to be conducted. It should be easily accessible by good transport facilities from all the major middle and upper class residential areas in the city, as also railway station and bus stand to service the neighboring towns. It should be located in a well known locality that is considered respectable and provides a suitable environment for the kind of clientele expected, preferable not very congested. A posh shopping complex and restaurants in the vicinity would be a definite advantage. Nearby educational institute of different brand is also a very important indication and highly preferable Suggested Infrastructure The following facilities will have to be provided for on site and/or in the immediate premises.

- Power supply (load) for lighting and equipments.

- Telephone connections for Front Office.

- Filtered drinking water supply for students and employees.

- Toilet facility for students and employees.

Model Layout for a centre Centre Layout: Space: 1000 -1200 Sq. Ft.

Centre Setup: 3 LAB (1 Lab should be of minimum 20x15) + 1 ENGLISH CLUB + 1 VOICE LAB +1 FACULTY ROOM + 1 FRONT OFFICE + 1 DIRECTOR ROOM + PANTRY & TOILET

General Information

- All materials or furniture's should be made on light weight materials.
- All material should have a touch of Franklyn theme color (i.e. Orange & Cream).
- Make the interior in a wider manner and maintain a high level of transparency by using transparent glass.
- Lab should be sound proof.

Franchise Support

Franklyn Institute of Language under the brand "Franklyn" provides following services to its franchise on day to day basis
- Advertisement, Promotion and Marketing Support
- Recruitment and Training of every Centre Employee
- Quality Evaluation
- Administration Control
- Technical Support
- Placement
- Course Material at Cost
- Examination and issuing of certificates

Franchise Initiative


- Provide suitable premises for operation of the centre, with scope of expansion
- Appoint centre operations staff and also suitable person in key position of centre manager
- Infrastructure and financial resources to promote the brand and operate the centre
- Implement the technical know-how & solutions.
- Ensure proper advertisements and promotional activities and arrange periodic seminars and workshops
- Ensure to maintain the ERP software.

Code of Conduct

- Your center will follow similar appearances, procedures and practices as per Franklyn standards
- You will follow Franklyn Centre manual of operation. There shall be no deviation.
- There shall be no deviation to syllabi finalized by Franklyn.
- There shall be no deviation in the method of education imparted
- All Marketing Campaign/ Promotions/ Advertisement released by the centers shall be approved and sanctioned by Franklyn
- Secrecy in the nature of products and business matters will have to be totally maintained by the centre director
- We expect a cordial approach to all problems, negotiations and discussions.
- All business transactions will be accounted for.

Franchisee Network

Spreading our wings need for a franchisee network. Well we all know India is one of the richest countries in world. In culture, in tradition but, when it comes to literacy rate we are staggering much below as compared to other countries. IT industry is presently the fastest growing industry in India. IT Industry presently recruits 1 lakh people every year. Demand is there but supply is less.

Therefore we need like minded people to come forward and put India on top of the literacy rate as well as in employment. To strengthen us in this dream project we need Franchisees in almost every town. In this age of fierce competition, only the best succeeds. This is true not just for individuals, but also for institutions. If we have made it to the top, it is simply because our strengths are unmatched by others.

Becoming a Franklyn franchisee- a profitable business

The concept of franchising is based and followed on a proven method of operating the business. A franchisor like Franklyn develops a business format over the years. In such an event the chances of success as a franchisee is many times higher than running an independent business.

Why Franchise?

The simple answer is to mitigate risk. "The franchisor can expand its reach by investing almost no money and capital, while the franchisee is almost sure of success as he is working in a tested area," Commerce survey showed that less than five per cent of franchises closed down each year. In contrast, 62 per cent of non-franchised businesses could not make it past the sixth year.

As a share of GDP, franchising accounts for 12 per cent in the US, but not even one per cent in India. The comparison gives an idea of where it could go. Industry estimates indicate franchising has grown to a Rs 8,000-crore (Rs 80 billion) sector now, from Rs 4,578 in 2004. India is now the world's largest franchise market after North America and is growing at about 30 per cent a year.

FRANKLYN provides franchisee with Guaranteed and Fixed revenue: For Details contact the Franchise Manager.

Business Proposal